When I sat down to write this blog, immediately my mind went back to those days of being at school in the science lab and getting involved in writing out a method for experiment using a Bunsen burner! Or perhaps, it was in home economics and listing ingredients and then figuring out the method in order for my cake to rise!
How interesting that each of us interpret certain words so differently and how our personal take on things leads us down different routes and paths.
This can be said when getting involved in the marketing of a business. Just the word marketing alone can mean different things to different people. This is what prompted us to combine "marketing" and "methodology", as to have one clear definition would ensure cohesive thinking in a team, yet making more room for innovation and growth.
Let us go with this definition;
"a methodology is the systematic, theoretical analysis of the methods applied to a field of study"
and what better area of constant study in a business than marketing! This is such a fascinating topic as we never really know it all, we evolve and grow and adapt to change and demands.
If a methodology offers the theoretical underpinning for understanding which method, set of methods, or best practices can be applied to a specific case, for example, to calculate a specific result then you can see that by adopting a marketing methodology into the planning and tracking elements of your marketing, you immediately bring a unified and coordinated way to work.
Our belief, based on this and over 30 years of experience in a range of industries, delivering client care and customer journey experiences is that:
"a marketing methodology is a robust set of rules and relationships that underpin your business leading you to your desired results."
Hop over to our events page and book one of our workshops where you can learn our methodology and most importantly how to apply this to your business. You can also visit our YouTube channel or get in touch with us to tell us more about your business challenges, ideas and plans.