Why CPD Is Important For Employers and Employees

Continuing Professional Development (CPD) is the intentional maintenance and development of the knowledge and skills needed to perform in a professional context. This could mean honing current skills, it could mean developing them to a new level, or it could mean learning new ones that will allow an employee’s job role to expand or prepare them for potential promotion.

We are thrilled to publish this guest blog, written by The CPD Standards Office. We love working with the friendly & professional team at CPDSO - we now have a number of CPD accredited courses that we run and their events and ongoing support are just fab.

How CPD Helps Businesses Stand Out From The Competition

Across the UK workforce, CPD is expected of most individual professionals in most sectors. It is generally governed by sector-specific professional organisations or regulators. Employers also increasingly expect their staff to undertake CPD, and may even measure them on it to ensure an up to date workforce.

This means there are millions of professionals across the UK who are required to undertake CPD training each year.

CPD has a huge variety of benefits to a business or an individual. In today’s working world, there is a lot more competition than there used to be 10 years ago, so to succeed, it's important to stand out from the crowd.

For businesses/individuals operating in highly competitive markets, standing out is of the utmost importance to gain market share and be number one against competitors.

Why Is CPD Important To Employers?

CPD is essential for all employers for a number of reasons:

  1. CPD ensures company standards are kept high and consistent.

  2. CPD improves employees’ knowledge and investing in their progression can boost employee retention.

  3. CPD promotes best practices.

  4. Staff morale is essential to a well-run business. With staff all possessing appropriate training to fulfil their roles, motivation is increased.

  5. CPD can be used as a benchmark for appraisals/staff progression.

  6. To guarantee that legal CPD requirements are met - specifically for those who work within finance, law, medicine and construction.

What About Employees?

Employees can reap the benefits of CPD as much as employers can, it primarily focuses on improving skills and maintaining/raising standards. Employees can flourish by undertaking CPD, enabling them to:

  1. Keep their knowledge and skills up-to-date.

  2. Ensure the professional standard of qualifications/registrations are maintained.

  3. Build confidence and credibility.

  4. Showcase their achievements with a recognised qualification.

  5. Improve the chances of career progression.

  6. Obtain a professional sense of direction.


As the world continues to change, it's increasingly becoming more apparent the importance of CPD. Businesses and professionals need to be at the top of their game to keep up with the evolving markets and emerging trends.

You can learn more about CPD and its benefits on the CPD Standards Office website.

Red Button Marketing Training offers a range of CPD accredited courses - why not get in touch to find out more?